Yet, for some reason, many businesses haven’t tapped into the power of video yet. Video is possibly the most necessary element of any content marketing strategy. If you can manage to create video content that not only engages your audience, but serves their needs, you won’t have to rely on page rankings to get your brand in front of your audience - they’ll seek you out. This is critical for local businesses competing with millions of other companies for views and clicks. Facebook prioritizes video over any other form of content.Ĭonsumers are most willing to engage with video - in fact, they actively seek out this type of content. Snapchat and Instagram have revolutionized video journaling and the way we share our lives with one another. Twitter was the first social network to integrate live-streaming capabilities.
YouTube is the second most popular search engine after Google. Our designs hasten users through the sales funnel by making websites functional and persuasive.Video has taken over the digital space. Higher Conversion Rates. Ultimately, the measure of a great web design is how easily users are able to find what they’re looking for.Increased Content Engagement. Good website design leads to content engagement -layout and formatting influence a user’s desire to interact with web content.Improved Search Visibility. Strategic web design improves SEO - keyword placement impacts the ability of search engines to easily crawl your website.We integrate our experience in SEO, paid media, content marketing, analytics and web development into the design process so that our websites don’t just look amazing on any device - they also deliver meaningful, tangible results for our clients, such as: web design by storm because our “form follows function” approach focuses on performance, not just aesthetics. Furthermore, consumers are quick to ditch a site if their mobile experience is subpar. Websites with poor mobile experiences are penalized by Google, which negatively affects your organic search ranking. When web designers neglect mobile site design, their clients pay the price. When you have users quickly bouncing off your site, Google determines that your site isn’t valuable and drop you in organic search rankings - which is exactly what you don’t want to happen.Īnother crucial factor in your company’s digital performance is mobile design. Users have no incentive to stay on your site if they can’t find what they’re looking for. That seems simple enough, but if your website is outdated, looks great on some devices but breaks on others, loads too slowly or is difficult to navigate, you’re hurting your chances of reaching those goals.Įxcellent web design helps efficiently direct customers to the information they need, improves engagement and encourages conversions. Improve Digital Performance with Data-Driven DesignĪt Silverback, we often hear from our clients that lead generation and increased conversion rates are their top priorities. Your website should encourage users to stay, engage and ultimately act on their initial interest. Outstanding web design keeps you competitive in the ever-changing, ever-expanding digital landscape. If your answered “no” to one or more of these questions, you need to consider updating your website design. Does it work well on any device - mobile, tablet or other?.Does it accurately represent your brand?.Your website is a visual representation of your company’s capabilities and expertise in your field. increases, the number of companies setting up shop in Washington is also on the rise, which means more intense competition.Ī key step to staying ahead of competitors is ensuring that your company makes a great first impression, and your website is often the first encounter consumers have with your brand.Įssentially, your website needs to be stellar if you want to build your customer base. Although local companies are seeing more opportunity for growth as the number of people moving to D.C. is starting to get recognition as a business hub as well - for instance, three of the twenty finalists for Amazon’s HQ2 campus are located in the Washington, D.C. has long been associated with government work.
0 kommentar(er)
